How to Get Approved on Walmart Marketplace

Walmart Marketplace is one of the fastest-growing platforms for online sellers. With millions of active shoppers every month, getting your products listed on Walmart can open the door to huge sales opportunities. But before you can start selling, you need to get approved as a Walmart seller.

In this blog, I’ll explain the exact steps you need to follow to increase your chances of getting approved on Walmart Marketplace.

✅ Step 1: Understand Walmart’s Requirements

Walmart doesn’t approve just anyone — they want professional, reliable sellers. Before applying, make sure you have:

  • A registered business (LLC, Corporation, or Business License).

  • A business tax ID (EIN), not just a personal SSN.

  • A history of eCommerce sales (Amazon, eBay, Shopify, or your own site).

  • A good reputation — Walmart checks seller performance history.

✅ Step 2: Gather Your Documents

Walmart will ask for:

  • US Business Tax ID / EIN Number

  • Business Address & Contact Info

  • W9 or W8 Form (for tax purposes)

  • Bank Account & Routing Number (for payments)

  • Product Categories you sell in

  • Previous Marketplace Performance (Amazon, eBay, Shopify links)

Tip: Make sure your business information matches exactly across all documents.

✅ Step 3: Submit Your Walmart Marketplace Application

Go to the Walmart Seller Center Application and click Apply Now.
You’ll be asked for:

  • Company details

  • Tax and banking information

  • Categories and number of SKUs you want to list

It usually takes 2–4 weeks for Walmart to review applications.

✅ Step 4: Integrate & Upload Products

Once approved, you’ll get access to Walmart Seller Center. From there you can:

  • Set up your shipping & return policies

  • Upload your product catalog (via bulk upload, API, or integration partners like Shopify/Deliverr)

  • Optimize product titles, descriptions, and images

✅ Step 5: Maintain Good Performance

Approval is just the beginning. To keep selling successfully on Walmart, make sure you:

  • Ship orders on time

  • Maintain competitive prices

  • Provide excellent customer service

  • Keep your account health above Walmart’s standards

🚀 Final Thoughts

Getting approved on Walmart Marketplace can feel overwhelming, but with the right preparation, it’s very possible. The key is having a legit business setup, strong eCommerce history, and clean documentation.

If you need help with your Walmart Marketplace approval or account setup, my team can assist you step-by-step — from application to full product launch.

 

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